Last week we discussed about Market targeting. We saw that mass marketing is no longer considered effective for most businesses in today’s world of differentiated consumer marketplace. Therefore, most companies no longer tend to generalize the market, but instead they…
Among the best option you have done is deciding to be an entrepreneur. By becoming an entrepreneur, you have already demonstrated your leadership trait and the drive to see your idea materialize. You have decided to take the next major…
What is a trade mark? Trademarks are brand identifiers. According to the International Trademark Association, “A trademark may be any word, name, slogan, symbol, device, package design or combination of these that serves to identify and distinguish a product from…
In the last few months we have seen banks reporting that the rate of non-performing loans is hurting them so much to the extent that they are diverging lending to the risk free government. We have witnessed government securities both…
